| Title | Social mobilization and social marketing in developing communities : lessons for communicators |
| Publication Type | Book |
| Year of Publication | 1993 |
| Authors | McKee, N |
| Edition | 2nd ed. |
| Pagination | 208 p.: boxes, fig., photogr. |
| Date Published | 1993-01-01 |
| Publisher | Southbound |
| Place Published | Penang, Malaysia |
| ISSN Number | 9839054015 |
| Keywords | advocacy, behaviour, case studies, child health, communication, community participation, developing countries, health education, immunization, nutrition, oral rehydration, social marketing, social mobilization, sustcom |
| Abstract | This publication deals with the meaning, application and language of social communication. It is intended to enhance the understanding of the three concepts of social communication: social mobilization, social marketing, and community participation. Elements of these concepts which are elaborated in the book, are often required to foster development in other fields, e.g. public health, population and environment. Using the three concepts the author has constructed a model which is useful in conceptualizing concerted national action around a particular social problem or sector such as sanitation and the control of diarrhoeal disease, nutritional problems, basic education, environmental problems and in some societies, family planning and control of sexually transmitted diseases such as AIDS. The model should help donor agencies understand how all the various elements of communication and information fit together in the development process. |
| Notes | Bibliography: p. 191-204. - Includes index |
| Custom 1 | 130, 144 |
