Title | Global scaling up handwashing project : scaling up handwashing behavior : findings from the impact evaluation baseline survey in Vietnam |
Publication Type | Miscellaneous |
Year of Publication | 2010 |
Authors | Chase, C, Do, QT |
Secondary Title | Technical paper / WSP |
Pagination | x, 56p.; 2 boxes; 1 map; 34 tab.; 6 fig.; 18 ref. |
Date Published | 2010-11-01 |
Publisher | Water and Sanitation Program (WSP), WSP |
Keywords | hand washing, hygiene, personal hygiene, sdihyg, toilet hygiene, viet nam |
Abstract |
In december 2006, in response to the preventable threats posed by poor sanitation and hygiene, the Water and Sanitation Program (WSP) launched Global Scaling Up Handwashing and Global Scaling Up Rural Sanitation to improve the health and welfare outcomes for millions of poor people. Local and national governments implement these large-scale projects with technical support from WSP. Handwashing with soap at critical times—such as after contact with feces and before handling food—has been shown to substantially reduce the incidence of diarrhea. It reduces health risks even when families do not have access to basic sanitation and water supply. Despite this benefit, rates of handwashing with soap at critical times are very low throughout the developing world. Global Scaling Up Handwashing aims to test whether handwashing with soap behavior can be generated and sustained among the poor and vulnerable using innovative promotional approaches. The goal of Global Scaling Up Handwashing is to reduce the risk of diarrhea and therefore increase household productivity by stimulating and sustaining the behavior of handwashing with soap at critical times in the lives of 5.4 million people in Peru, Senegal, Tanzania, and Vietnam, where the project has been implemented to date. In an eff ort to induce improved handwashing behavior, the intervention borrows from both commercial and social marketing fields. This entails the design of communications campaigns and messages likely to bring about desired behavior changes and delivering them strategically so that the |
Custom 1 | 145, 822 |