Skip to main content
TitleSanitation marketing for managers : guidance and tools for program development
Publication TypeMiscellaneous
Year of Publication2010
AuthorsProject, USAIDHygiene Im
Paginationiii, 182 p.; fig.; boxes
Date Published2010-07-01
PublisherUSAID Hygiene Improvement Project
Place PublishedWashington, DC, USA
Keywordsaccess to sanitation, manual documentation, marketing, sanitation, sanitation charges, sanitation services
Abstract

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to complete two important and necessary steps: (1) to comprehensively assess the current market for sanitation products and services and (2) to use the results of this assessment to design a multi-pronged strategy to: build the capacity of appropriate market actors to provide necessary sanitation market functions; create and strengthen the incentives for these actors to participate in the market and to collaborate with one another; permit actors to proactively take on functions from which they will benefit, e.g., financially, politically; develop appropriate products and services that respond to consumer preferences; and create appropriate marketing messages and plans for promotion and communication to market the products and services to consumers. [authors abstract]

Custom 1302.7

Themes

Disclaimer

The copyright of the documents on this site remains with the original publishers. The documents may therefore not be redistributed commercially without the permission of the original publishers.

Back to
the top