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TitleA market-based approach to facilitate self supply for rainwater harvesting in Uganda : paper presented at the 6th Rural Water Supply Network Forum 2...
Publication TypeConference Paper
Year of Publication2011
AuthorsNaugle, J, Opio-Oming, T, Cronin, B
Pagination9 p.; 2 tab.; 2 boxes
Date Published2011-01-01
PublisherS.n.
Place PublishedS.l.
Keywordscase studies, markets, rainwater harvesting, rainwater storage, safe water supply, self supply, social marketing, uganda, water storage
Abstract

This paper looks at the relationship between self supply and market-based development through the example of the introduction of a low cost rainwater storage container in Uganda. The services and products created through market-based development are best defined by the needs of the self supply community: responsiveness to consumer demands; affordability; and availability. This paper describes how the project is using business tools of consumer-led product design, mass media product promotion, existing supply chains and customer service to introduce the bob rainwater bag to Uganda. [authors abstract]

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