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Emotional demonstrations (emo-demos) are used in behaviour-centred design to trigger behaviour changes, such as handwashing with soap, by creating disgust and shame.

TitleEmotional demonstrations (emo-demos) of handwashing with soap at vaccination centres
Publication TypeCase Study
Year of Publication2019
AuthorsRieiro, MF
Pagination8 p. : photogr.
Date Published01/2019
PublisherSNV Tanzania
Place PublishedDar es Salaam, Tanzania
Publication LanguageEnglish
Abstract

Emotional demonstrations (emo-demos) are used in behaviour-centred design to trigger behaviour changes, such as handwashing with soap, by creating disgust and shame. Through SNV's Sustainable Sanitation and Hygiene For All (SSH4A) programme in Tanzania, vaccination centres in villages were found to be an ideal place to raise awareness of the importance of washing hands with soap among pregnant women, mothers and caregivers. This case study provides practical information for implementing an emo-demo for handwashing at vaccination centres and a brief discussion on the remaining challenges and lessons learned by the SNV team and their partners on the ground.

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